One thing that you don’t want to do when promoting yourself is to always ask your fans and followers to do something for you, like buy merchandise, without giving them something in return. Giveaways are a great opportunity to reward your fans and bring new fans to your email newsletter or social media pages. This week’s video covers the three Ws of giveaways: Why give away content, What content should you give away, and Where should you give content away.
Here is a strategy for those of you who may be active Soundcloud users. You may want to upload your tracks with downloading disabled and then link to Dropify or the Like to Download! tab on your Facebook fan page. Soundcloud will display a “Free Download” button that will direct listeners to the giveaway page of your choice.