Throughout this video course I have mentioned many times that there are some downsides to promoting on social media sites like Facebook and Twitter. The main one is that just because someone becomes a fan or follows you, that doesn’t mean that they will see your latest update. That’s because you aren’t sending updates to your fans directly. In this week’s video we will be looking at email newsletters that allow you to send updates to your fans and followers directly, much like how this DJ Marketing 101 video course is set up.

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